Networking is a crucial component of every entrepreneur’s success. It’s a tool that can help them to establish connections, attract new clients, and grow their brand.

However, not all networking events are created equally, and attending every event that comes your way is not the solution. To make the most of a networking opportunity, you need a strategic approach to your networking endeavors.

When it comes to mastering the art of networking, here are 5 actionable tips to help you boost your brand awareness.


1. Identify Your Business Goals

The first step towards successful networking is identifying your business objectives. Knowing what you want to achieve from networking will help you to focus your time and effort on events that will add value to your business.

For example, if you’re looking to attract new clients, you should attend conferences or events where your target audience is likely to attend.


2. Prepare Your Elevator Pitch

Your elevator pitch is a brief but impactful introduction to you and your brand. It should be a clear and concise summary of who you are, what you do, and what problems you solve for your clients.

Ensure that your pitch is easy to understand and resonates with your target audience. Keep it brief, between 30 to 60 seconds.


3. Research Your Networking Events

Research the networking events you plan to attend beforehand. Find out who the keynote speakers are, who usually attends, and what the format of the event is. This information will help you choose events that align with your business goals and prepare for conversations with key players in your industry.

If you’re local to the Bellingham, WA area, we highly recommend you check out our weekly meetings with the Bellingham Executives Association.



4. Focus on Building Relationships

Networking in’t  just about selling yourself or your brand. Instead, it’s about building relationships with others in your industry that can benefit your business in the long run.

Focus on making authentic connections and getting to know other entrepreneurs on a personal level. This approach will help you to forge strong business relationships that can help you achieve your goals.


5. Follow Up After the Event

Following up with your new connections after the networking event is crucial to building a lasting relationship. Send a follow-up email or a LinkedIn message thanking them for taking the time to speak with you. If you’ve agreed to meet or speak again, be prompt in setting up the next meeting or call. This approach will help to keep your brand top of mind with your new connections.



Networking is an art that requires strategy, planning, and execution.

By having a clear understanding of your business goals, preparing your elevator pitch, researching your networking events, focusing on building relationships, and following up after the event, you can make the most of every networking opportunity.

By doing so, you can boost your brand awareness, establish strong business relationships, and ultimately grow your business.

For help with building brand awareness, click here to book a free consultation with Shelten LLC.

For local networking opportunities, consider joining us, the Bellingham Executives Association (BEA), for a meeting to network with other local business owners and learn more about how we can help you grow your business.

Click here for more information on joining the BEA for local networking opportunities in Bellingham, WA.

We hope to see you soon!

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